Chu-Hi, short for Shouchu Highball, is a popular alcoholic beverage among young people in Japan. A Chu-Hi is made from Shouchu (Japanese vodka), carbonated water, and flavouring. SUSU is a new company introducing this product to the North American market. It needs new packaging that will make Chu-Hi stand out on the shelf. SUSU is incorporating its Japanese heritage into the brand by basing each flavour on a Japanese folktale.