Crafted for Okanagan Crush Pad’s Route 97 wine labels, this concept responds to the client’s brief by showcasing the iconic Route 97, a renowned road-trip route leading to the Okanagan. Departing from tradition, the design targets a more youthful audience, capturing the essence of an exhilarating adventure. Vibrant illustrations depict the outset of a thrilling journey, juxtaposing serene Okanagan pastimes such as fishing and tubing with elements of suspense like bears and the legendary Ogopogo, a creature from Canadian Folklore. The use of bright colors and bold graphics ensures these labels stand out on shelves, resembling destination posters that beckon the adventurous spirit.
This work was produced while under the employment of Town Hall Brands.