Guided by the campaign and channel art directors, I designed all organic social assets for the Article Outdoor 2022 Campaign. I planned and storyboarded over ten weeks worth of engaging lifestyle and product-focused campaign content. My role extended to directing the video and photo editing teams, collaborating to craft an array of striking summer graphics. Beyond organic social media, I was responsible for designing all graphic assets for the campaign’s virtual product showcase event, catering specifically to media and tastemakers.
Campaign Art Director: Han Huynh
Channel Art Director: Kendra Murphy
Copywriter: Cameron Hudson
Photographer : Leo Cox
Photo editor: Jessica Jackson
Video editor: Melissa Hall
This work was produced while under the employment of Article.