With the guidance of my art director, I spearheaded a photo and video shoot for Article. Given a broad brief aimed at showcasing fall dining room furniture styling to our social media audience, I presented several diverse concepts and visual approaches. We decided on a friendsgiving scene with warm, inviting lighting and Scandinavian styling. To ensure seamless execution, I storyboarded each piece of content and curated a comprehensive shot list.
Throughout production, I actively directed the photographer and videographer, ensuring the capture of necessary shots while making sure they were composed to leave room for typography and overlays. Post-production involved close collaboration with the photographer and video editor to align assets with our visual approach. Culminating the project, I finalized design files and delivered them to the brief owner, ensuring adherence to the brief’s requirements.
Art Director: Kendra Murphy
Photographer: Laura Harvey
Videographer: Mike Pence
Video Editor: Melissa Hall
This work was produced while under the employment of Article.